Three views of the church of Panagia Gorgona (the Mermaid Madonna), in photos from our visit to Skala Sykaminias on Lesvos
Greek island icon: Sometimes we learn fascinating facts and interesting background details about places we’ve been to in Greece long afterwe get home from holidays, rather than while we’re there in person, and this certainly proved to be the case for Skala Sykaminias village on Lesvos.
Mid-spring of 2019 found us staying in the beautiful town of Molyvos at the beginning of our first-ever Lesvos vacation — which coincidentally wound up being our last trip to Greece before the Covid-19 pandemic interrupted our annual travels.
During breakfast one morning, we were mulling where to go on a sightseeing drive that day. Our maps and guide books described nearby Skala Sykaminias as one of the most picturesque fishing villages on Lesvos, and other travellers at our hotel in Molyvos agreed, effusively praising it as “lovely,” “charming,” and “not to be missed.” Since it was an easy, short drive from our accommodations, we decided to make the village our first stop.
We thought it was just as pretty as people had promised, in large part thanks to a quaint whitewashed chapel that gives the harbour much of its unique character and photogenic appeal. Built atop a large rock formation on one side of the port, the small, simple church is the standout feature of the Skala Sykaminias seafront.
Like the handful of other tourists wandering around the village that late April afternoon, we made a point of popping by for a closer look at the little church. The door was locked tight, so we couldn’t look around inside, but we did enjoy pausing to take in the impressive views of the sea, harbour and village from the elevated position of the building and its adjacent terrace.
Top: Approaching steps leading from the harbour mole to Panagia Gorgona church. Center: Terrace view of the chapel, which is dedicated to the Virgin Mary. Bottom: Terrace view of the harbour.
Some of our travel guides said the church is dedicated to the Virgin Mary and called Panagia Gorgona (the Mermaid Madonna), but they didn’t explain how or why it got that name. In fact, they didn’t provide any information about the village’s signature attraction at all, and very little about Skala Sykaminia, either, apart from saying it’s famous for its fish tavernas. During our various travels in Greece, we have seen shops, hotels and tavernas named Gorgona, so it didn’t strike us as odd that a seaside chapel might be called that, too.
It wasn’t until months after we returned home from our holiday that I came across some curious stories and interesting information about Panagia Gorgona and the Skala Sykaminias settlement, and learned that both owe much of their tourist fame to a novel published in 1949 by a locally-born writer, Stratis Myrivilis.
I had never heard of Myrivilis until I noticed his name in the excellent photography book, Aeolian Lesvos (Liza Evert, Constellation Books Athens, 1995), which I had purchased on the island as a personal souvenir from our trip. Captions for two of the book’s beautiful photos of Skala Sykaminias were excerpts from Myrivilis’s novel, The Mermaid Madonna, which is regarded as the writer’s best-known work.
The quote in one of the photo captions described how a group of masons had been travelling by boat to a village in northern Lesvos, where they were scheduled to construct a soap factory. En route, they encountered a sudden storm squall that nearly capsized their vessel. When the masons noticed a rocky crag on the nearby coast, they said a prayer: “Save us and we’ll build you a chapel.” The weather settled immediately, and the masons and boat crew safely reached the shore at Skala Sykaminias. “They tied up the vessel and carried out their vow. That’s why the little chapel looks so like a small oil shop.”
Intrigued, I searched online for more information about Myrivilis, and found an informative PowerPoint presentation that students at the junior high school in Petra, Lesvos, had prepared for an Erasmus+ project entitled Every child matters: refugees and immigrants in education (Ermasmus+ is an EU governmental program for education, training, youth and sport).
Photos of Greek writer Stratis Myrivilis and the cover of his popular 1949 novel, The Mermaid Madonna, are seen in an image from a presentation the Junior High School in Petra, Lesvos prepared for an EU educational program
The slideshow provides a brief biography of Myrivilis, a 3-time nominee for the Nobel literature prize, and includes a synopsis of The Mermaid Madonna, the novel he named after the little chapel in Skala Sykaminias. The book tells gripping stories based upon the harrowing refugee crisis that took place in 1922, when Turks torched the coastal city of Smyrna and forced more than a million native Greeks to flee the Anatolia region (Smyrna was part of what is now the Turkish city of Izmir). Besides describing the arrival of refugees at Skala Sykaminias, Myrivilis tells the tale of the masons who built Panagia Gorgona, and recounts some local legends about mermaids and village residents.
One story relates how village inhabitants reacted to a little green-eyed girl who was discovered in a fishing boat, and believed to be the daughter of a mermaid who had seduced a fisherman. Elsewhere, the book describes how villagers began to worship a mural that a sea captain purportedly painted inside the church, depicting the Virgin Mary with a mermaid’s tale. (The painting disappeared from the church decades ago, if it even existed in the first place.)
The Mermaid Madonna church is depicted in a table-top painting at a harbourside taverna in Skala Sykaminias
I felt dismayed that we hadn’t known about Myrivilis and his captivating stories, or the Smyrna refugee connection to Skala Sykaminias, before going to Lesvos. I’m convinced all the background information I discovered afterwards would have enhanced our visit, giving us a much better appreciation for the history of the church and village. We probably would have scoured the seaside for signs of mermaids, and peered through the chapel window to try and spot where the famous mural may have been painted!
Though we didn’t realize it at the time, we obviously had fallen under the siren’s spell simply by going there.
As an insightful article in the Lesvos-based blog Smitaki Boulevard News observes, “Skala Sykaminia is the village of the mermaid, who in modern times, continues her ancient craft, by seducing tourists.” Indeed — her charms had certainly worked their magic on us. I can still feel them sometimes, gently trying to lure us back.
If a trip to Lesvos is in your future plans, be sure to heed the siren’s call and pay Skala Sykaminias a visit.
For more information and photos of the church and village, here are links to several online articles and social media posts:
♦ A detailed description of the Stratis Myrivilis story about the church is outlined in The Mermaid of Sykaminia post on the blog Smitaki Boulevard News Lesvos, which we mentiioned above;
♦ Photos of the chapel, including three pictures of its interior, can be seen on the Ι .Ν. Panagia tis Gorgonas – North Aegean Islands page of the Holy Archdiocese of Athens website of Religious Tourism Destinations;
♦ The Mermaid Madonna post on the NixPixMix blog includes several photos of the church (inside and out) and the Skala Sykaminias harbour, as well as a modern painting that depicts how the legendary mermaid Madonna fresco may have looked;
Enjoy some dreamy summer scenery on Skiathos island in this short clip from the Skiathos Life channel on YouTube
Sunny distraction: If you’re feeling down from winter cold and snow, or news of startling Omicron statistics, this short promotional video for Skiathos island should give your mind and mood a welcome break.
Published to the Skiathos Life channel on YouTube in mid-December 2021, the film is only 1 minute and 15 seconds long, but shows plenty of enticing island images that will briefly distract you from present-day doom and gloom, and instantly put you in a summer-on-Skiathos state of mind.
You’ll see uplifting scenes of sailing, swimming and other water sports fun at beautiful beach spots like Koukounaries and Lalaria; mountain biking along trails that wind through lush pine forests; hiking to vantage points overlooking dramatic coastal landscapes; romantic dining at a seaside taverna; and exploring the nightlife and cultural entertainment in Skiathos Town.
If the video inspires you to plan a trip to Skiathos this summer, consider beginning your research with a look through Skiathos — The Aegean Paradise, the official website for the Municipality of Skiathos. The site contains a wealth of general travel information about the island, ranging from things to do, places to visit, how to get there and get around the island, types of accommodations available, photo galleries, and much more.
Alpine awe: Here’s a video that may be a surprising eye-opener for many people around the world who mistakenly believe Greece is a country consisting mostly of islands with long sandy beaches, quaint seaside villages and colourful fishing boat ports.
Greece does boast such picturesque places, and in great abundance. But anyone who’s been there knows it’s a nation of mountains; in fact, as much as 80 per cent of the country is mountainous terrain. Mountain ranges and impressive peaks are distinctive topographical features of islands and mainland Greece alike — some of which even host ski resort facilities for winter alpine sports.
Yet millions of people hold the notion Greece is a tropical land of pristine white sand beaches stretching for miles along warm turquoise seas, similar to ones they’ve seen at Turks & Caicos, Anguilla or other islands in the Caribbean. (You don’t have to spend much time reading online travel forum questions or social media posts to see how many people aren’t aware that Greece gets winter weather, or that its seas aren’t balmy bathtub temperatures throughout the year.)
To dispel that notion, we’re sharing this cinematic drone video that filmmaker Makis Theodorou published to his YouTube channel at the end of December 2021.
Agrafa — The Greek Alps from above has a running time of just over 6 minutes, and presents soaring views of some of Greece’s magnificent mountain ranges, snow-capped peaks, alpine lakes and verdant valleys. (The Greek word “agrafa” translates as “unwritten” — a good choice for the video title, in our view, since most travel articles and videos focus on Greece’s beaches and seaside activities.)
In the event Agrafa whets your appetite for more videos of stunning Greece mountains and landscape scenery, have a look at the three dozen other breathtaking films on the Nature Drone Makis Theodorou YouTube channel.
Island mini-guides: If you’re hoping to pay a first-time visit to the Greek isles in 2022, or make a return trip to see one or more islands you’re not already familiar with, travel journalist Rachel Howard might help you find the places most suitable to your personal tastes and holiday priorities.
Howard writes extensively about Greece travel destinations, and her work appears regularly in leading international magazines and newspapers.
Her latest article for Conde Nast Traveller magazine, The best Greek islands to visit in 2022, is a mini-guide that profiles nearly two dozen islands, ranging from such perenially-popular tourist magnets as Corfu, Mykonos, Santorini, Crete and Rhodes, to less-commercial and much quieter places in between, like Folegandros, Symi and Ithaca.
Howard’s guide suggests 23 islands she feels might be “the best” for specific traveller lifestyles and preferences, such as Serifos for “naturists and purists,” Ithaca for “lovers and loners” seeking a “mythical retreat,” Zakynthos for “seaside holidays with toddlers or teens,” Paxos for “the perfect blend of seclusion and sophistication,” and Hydra for “a long weekend with the art crowd.” Of course, her list also includes islands that will be appealing for noteworthy natural features and distinctive local characteristics, like Amorgos for “deep blue seas and wide open spaces,” Tinos for “traditional villages and knockout tavernas,” Symi for “castaway coves and a picture-perfect port,” and Naxos for “endless sandy beaches.”
Looking for a honeymoon destination? An island renowned for exquisite cuisine? A decadent party haven or an authentic hideaway with a bohemian buzz? Howard has recommendations for islands perfect for those features, and more.
Her easy-to-read piece mentions highlight attractions on each island, top things to see and do, and places to stay.
The article is illustrated with a photo of a scene on each island (except Skiathos, for which the editors mistakenly selected a photograph of Elia beach on Mykonos), and is peppered with links to additional photo galleries, travel guides and previously-published magazine reports about some of the destinations.
Christmas elves have transformed The Drop Cafe in Sparta into a fairy-tale wonderland for the holiday season
All decked out: With snow on the ground and ski resorts opening in various parts of the country this month, it’s beginning to look at lot like Christmas in Greece. Especially in the Peloponnese city of Sparta, where festive elves have turned The Drop Cafe into a sensational Christmas wonderland.
The cafe describes itself as a “themed coffeehouse,” serving coffees, cocktails and deliciously decadent desserts in a quirky yet cozy mansion-style living room space. The place delights in dressing itself up for special seasonal events, and for Christmas it goes over-the-top with fantastically festive decor.
This year, decorating duties were assigned to a team of exuberant elves who magically transformed the place into a dreamy setting that looks like something you would see in a Hollywood Christmas movie.
“Many times you may have wondered what it might be like to live in a Christmas fairy tale. The elves took care of that!” says the caption for a video The Drop Cafe posted on its social media pages on December 10, showing the sparkling lights and festive trim that adorn the shop from top to bottom, inside and out.
Besides going all-out with garlands, Christmas tree ornaments and twinkling lights, the multi-talented elves concocted a special Christmas cocktails list (the red velvet is one of the most popular drinks on the menu), along with heart-warming seasonal beverages like cinnamon apple tea and hot chocolate “bombs,” all of which pair well with the cafe’s scrumptious cakes and sweet treats.
You can bet that children will be thrilled by the display, which features countless lights and ornaments, stuffed animals, toy elves, a circus carousel and a giant Christmas cake, while adults are bound to feel like they’re experiencing Christmas as kids all over again.
The cafe unveiled its Christmas look in mid-November. We reached out to ask how long management plans to keep the decorations up, but haven’t heard back yet. If you’re within driving distance of Sparta, we recommend taking a roadtrip there ASAP to partake in some holiday cheer and experience a real-life Christmas fairy tale.
Below are several photos of the cafe’s glowing and glittering holiday decor, all of which were shared on The Drop Cafe’s social media pages. Check out their Instagram and Facebook profiles to see more photos and videos of their Christmas garb, as well as their theme decors from this past Halloween, last Christmas, and seasons in between.
The cover of the 2022 issue of Thessaloniki, a special-edition magazine published in November by Greece Is
City spotlight: We’ve got some good reading to look forward to during our holiday season downtime, thanks to the latest magazine published by Greece Is — an issue devoted entirely to notable places, sights and historic attractions in Greece’s second largest city, Thessaloniki, and its environs.
The city is on our bucket list of places we hope to visit in Greece within the next several years, so the new magazine — released in late November — will be a helpful resource for researching and planning our visit, whenever it might happen.
The main stories in this issue that caught our attention include:
♦ “The city in five walks,” a guide that invites readers to “head down to the sea, stroll through the narrow streets of the city center, visit some old haunts and new spots, and explore options for culture, entertainment and food.”
♦ A “Foodie Guide” to “new and classic” places to enjoy wonderful food and drink;
♦ “In the Xinomavro Zone,” a road trip through the Amyntaio-Naoussa wine region;
♦ “The sound of the city,” a guide to the Thessaloniki music scene “from its glorious past to its superb present”;
♦ two articles showcasing art and architecture: “Timeless Byzantine City,” which examines some of the city’s Byzantine-era monuments, and “Memories & Mansions,” which takes a look at buildings in the historic Exoches area;
♦ “In the shadow of Athos,” a tour of the historic monasteries at Mt Athos;
♦ “Mt Olympus: The three peaks challenge,” an account of a one-day climb to the highest points “on the mountain of the gods”;
♦ “Aigai reaches new heights,” an article about a new world-class museum scheduled to open in 2022 at Vergina, site of the former capital of ancient Macedonia; and
♦ the feature piece “Aristotle University of Thessaloniki,” which profiles “southeastern Europe’s largest institute of higher education.”
Thessaloniki recently became the first Greek city included in the UNESCO global network of Creative Cities of Gastronomy. The latest Greece Is magazine’s “Foodie Guide” spotlights some of the “new and classic” dining establishments that have helped put Thessaloniki on the world’s culinary map.
Not-to-be-missed reads for anyone planning to visit Thessaloniki in 2022 include:
♦ “New arrivals,” which offers a peek at two recently opened hotels, a gallery, a food spot and a new Aegean Airlines lounge at Thessaloniki International Airport;
♦ “The cool factor” — a collection of insider city tips and secrets shared by six local influencers; and
♦ “Always something on” — an agenda of upcoming major exhibitions and cultural performances.
While we can’t wrap our hands around a physical copy of the Thessaloniki magazine since we’re not in Greece at the moment to pick one up, we — and you — can conveniently access a digital version on Issuu.com to either read online or download.
Greece Is has previously published six other special magazine issues focussed on Thessaloniki. If you’re interested in reading any of those, you can find digital versions on Issuu.com.
The Greece Is publishing portal is one of our favourite sources of reliable advice, inside information and fascinating insights into Greece destinations, travel, culture, arts, architecture, food and much more. If you’re not already familiar with the brand, here are links to its website, Instagram profile and Facebook page, all of which are filled with photos of beautiful places in Greece and links to a treasure trove of information to inspire and assist your travels:
Web: The main Greece Is online portal contains a vast collection of feature articles, photos, news items, blog posts, Greek product profiles, and more.
In Chania, Crete | An Aerial Journey, filmmaker Paschalis Doumanis captures dramatic views of the splendid scenery in the Chania region of Crete
Scenic flight: If our recent post about the new tourism website for Chania got you considering a trip to Crete, this video by Pachalis Doumanis might be just the nudge you need to finalize your holiday booking.
With a running time of nearly three-and-a-half minutes, the film features alluring aerial views of Chania, the city’s historic harbourfront and iconic 16th Century lighthouse, its beachfronts and coastlines, and the snow-capped Lefka Ori (White Mountains) nearby.
We only wish the video could have been longer, showing more of the Chania prefecture’s magnificent natural beauty; however, Doumanis has published other clips of Chania. If you’re interested in seeing them, take a look through the video playlist on his YouTube channel. The Chania films include some shot at sunrise and others at sunset, while there are clips of beautiful locations elsewhere in Greece that are also worth taking a peek at.
Our own photos of three Milos island landmarks: the Panagia Thalassitra Church at Plaka village (top), colourful boathouses at the Klima fishing settlement, and the surreal coastal rock formations at Sarakiniko
Milos’s moment: 2021 has been quite the momentous year for Milos, with unparalleled international publicity planting the island firmly into the minds and onto the bucket-list travel maps of millions of holiday-hungry people around the globe.
We told you this was coming.
In our blog post Much ado about Milos four years ago (August 2017, to be precise), we described a noteworthy surge in interest in Milos, and we predicted its popularity would soar.
This year, despite the Covid-19 pandemic, that’s exactly what happened: Milos was the Greek island people everywhere were taking note of, talking about, and visiting in person either for vacations or for corporate marketing photography and film shoots.
It wasn’t just travel blogs, vlogs and websites singing the island’s praises — Milos was the focus of attention in advertising campaigns for clothing, coffee and luxury goods; social media posts by music and television stars; architecture and design publications; luxury hotel review websites; business and lifestyle magazines, and more.
Once a hideaway for pirates, the coastal cliffs and caves at Kleftiko are now a popular stop for Milos sailboat tours
Among the Milos milestones of 2021:
♦ Readers of the most-read American travel magazine voted Milos the “No. 1 island in the world” as well as best island in Europe;
♦ One of the world’s best-selling music artists visited in the spring and posted photos from the island’s capital and one of its picturesque fishing villages to Instagram, where his account is actively followed by more than 200 million people;
♦ Its exquisite coastal scenery stole the show in major promotional campaigns for three of the world’s pre-eminent luxury fashion brands;
♦ The island played a starring role in a television advertising campaign for a popular coffee retailer;
♦ Architecture and home design magazines drew attention to Milos with profiles of a contemporary “corral” residence ingeniously built to blend seamlessly into the island landscape;
♦ Hotel review websites trumpeted the arrival of two brand-new luxury accommodations that opened in June;
♦ International publications and leading travel blogs published laudatory profiles of the island’s appealing scenic attributes and attractions, and
♦ top travel vloggers enthralled YouTube watchers with videos spotlighting key Milos attractions and the splendid natural scenery.
A cluster of windmills near Tripiti village. Some have been converted into holiday rental accommodations.
To see how and where Milos has made such an indelible impression this year, keep scrolling down through this post, and then Part 2 and Part 3, to view a wide-ranging collection of the feature stories and videos of the island that have appeared in mainstream and social media this year.
Below you’ll see the magazine whose readers chose Milos as best island in the world, along with Milos photos shared on social media by two top celebrities, plus island scenes from the major fashion and retail marketing campaigns that starred Milos.
In Part 2, we take a look at what writers said about Milos in their reports for travel magazines, blogs and websites, as well as in articles published by business, fashion, lifestyle and hotel periodicals.
Part 3 is a collection of Milos videos that were released in 2021 by filmmakers and international travel vloggers.
The photos and video images in our three-part series will show you what all the Milos fuss is about — and why so many travel writers and videographers think you should pay it a visit soon.
Besides screenshots of the articles and reports, we have provided links to the publications and video producers so you can read and view more of Milos, and obtain additional information to decide if it’s the right place for you and your family to spend some vacation time. With scores of enticing photos and videos plus a plethora of practical information and travel tips, the links will be useful to bookmark for travel inspiration and holiday planning.
Given the vast range of insights, opinions and perspectives provided by these different resources — including tips on times of day to see certain places, how to get there, what not to miss or what to to know before you go — this compendium could well become your ultimate travel guide to Milos.
But don’t wait too long! As some of the writers and vloggers point out, the island’s popularity is skyrocketing — so it’s best to see this off-the-beaten-path gem soon, before it becomes a busy mainstream holiday destination.
— Milos on magazine covers —
Photos of Sarakiniko — the Instagram-famous “moonscape” beach and coastline on Milos — were prominently featured on the covers of Thalassea and Travel + Leisure magazines
Milos received cover treatment from Thalassea, the official magazine for Greek ferry company Hellenic Seaways, as well as Travel + Leisure, the most widely-circulated American travel magazine with nearly 5 million monthly readers. The front pages of both featured picture’s of the island’s renowned cliff-jumping spot, Sarakiniko.
Inside Thalassea, a two-page aerial photo of Sarakiniko illustrates the magazine’s “Reasons to Go” to Milos article. “One look at Sarakiniko beach and you will be smitten for life,” the text reads, adding: “this is an island far out of the ordinary.”
Meanwhile, the cover image for the October 2021 Travel + Leisure acknowledged Milos’s great success in the magazine’s Annual Reader’s Awards, which voted Milos as not only the best island in Europe, but also the No. 1 island in the entire world. (More on those accolades below.)
— Travel + Leisure readers’ best island awards —
Travel + Leisure readers honoured Milos by voting it the No. 1 island in the world this year
We weren’t surprised when we learned Milos has been voted top island in the world by readers of Travel + Leisure magazine. We’ve been there twice, and know from personal experience why people enjoy it so much.
The voting took place from mid-January to early May of this year, and the magazine said participating readers “rated islands according to their activities and sights, natural attractions and beaches, food, friendliness, and overall value.”
To find out why Milos nabbed top honours, take a look at the short blurb in the T + L article The Top 25 islands in the world.
Milos had good company in the rankings, by the way. One of its close neighbours, Folegandros, earned the No. 2 spot, while perenially-popular Santorini took 13th place.
Milos was “a closely guarded utopia,” writer Stacey Leasca says, until word got around that Travel + Leisure readers had voted it the best island in Europe and the world
In the wake of announcing that its readers had voted Milos as best island in Europe, and in the world, Travel +Leisure published a report in which writer Stacey Leasca recounted her 3-day visit there in June.
Upon arrival, she recalls, it was “easy to see why previous travelers and locals alike would want to keep this place under wraps. Its rocky shoreline gives way to some of the most pristine crystal-blue waters I have ever laid eyes on. Its landscape is one sweeping hillside after another, dotted only by sparse vegetation, white-washed homes, blue-roofed churches, and a rogue goat or two. And its food is divine.”
Though their visit lasted only 72 hours, Leasca and her travel companion managed to see numerous key attractions including the port town of Adamantas, the villages of Plaka and Klima, the beaches Sarakiniko and Papafragas, the ancient catacombs, and others.
In photos shared with his 200 million fans on Instagram, singing superstar Justin Bieber is seen in a private boathouse dining room at Medusa cafe-restaurant in Mandrakia (left) and with his wife, Hailey, in Plaka village
Popular entertainers, movie stars and professional athletes wield incredible influence over consumer spending habits, which is why companies pay celebrities big bucks to endorse or advertise their products. We can’t help but speculate on the value of the publicity that Milos received — for free –when international music superstar Justin Bieber shared photos from the island on his Instagram page in late June. Considering that the Canadian-born singer counts more than 205 million followers on Instagram, he brought Milos to the attention of an enormous audience of potential travellers, many of whom had probably not even heard of the island before.
Bieber’s private yacht cruise to the Cyclades islands was reported by media around the world, with some of the Greece-based reports about his Milos visit including:
We think Bieber deserves some credit if there’s any bump in tourist traffic to Milos in the next year or two, and we’re pretty certain Medusa restaurant will top traveller lists of must-visit places to eat, as well — thanks to the Bieb’s headline-making lunch there. But he can’t take all the credit: Medusa gets more shout-outs from travel bloggers and vloggers in some of the reports and videos you’ll see below.
Between June 26 and 29, the singer posted posted from Milos and the Cyclades to the official Justin Bieber Instagram page, while he shared two images on the Justin Bieber Facebook page — which has 91 million followers — on June 28 and 30.
— Pedro Alonso’s Milos visit —
Actor Pedro Alonso gazes across Milos from a hillside vantage point (top) after reading a monologue from a Spanish play in the island’s ancient open-air theatre (seen in this screen capture from an Instagram video of his impromptu performance).
About a week after Justin Bieber moved on from Milos, popular Spanish actor Pedro Alonso arrived for his Greek holiday. Alonso is perhaps best known for playing the character “Berlin” in 36 episodes of the Netflix television series Money Heist, from 2017 to 2021.
On July 8, Alonso posted a video and several photos shot on Milos to his Instagram, which has more than 9.1 million followers. The video shows the actor at the island’s Ancient Theatre, reciting a monologue by the character Rosaura in the Pedro Calderon de la Barca dramatic play La vida es sueño. The photos included a shot of Alonso sitting at a lookout spot near the theatre, and a view of the seaside village of Klima.
A Louis Vuitton promotional campaign spotlighted scenery on the Sarakiniko and Kleftiko coasts of Milos
Milos was one of two “dreamlike settings” that the iconic luxury brand Louis Vuitton selected as a filming location for its 2021 Towards a Dream advertising campaign (the other site was Jordan). Photo shoots took place at Sarakiniko beach and the Kleftiko coast, where photographer Viviane Sassen captured “spirit of travel” images that the company calls “an evocative ode to the inner child, set free in a reverie of otherworldly beauty and infinite possibility.”
“Rich in ancient history, the Greek island of Milos beckons to a group of children, inviting them to play among its stark shores and pristine waters. With their innocent curiosity, their silhouettes emerge from the landscape to convey a limitless sense of optimism and freedom,” says a description of the photoshoot theme.
You can view the full-size promotional photos and a short video at the Towards a Dream campaign page on the Louis Vuitton website.
Photos and videos also were posted between September 16 and 19 on the official Louis Vuitton Instagram page, which boasts more than 46.4 million followers.
Photos and a link to the Towards a Dream campaign also were posted September 17 to the Louis Vuitton Facebook page, which counts more than 24 million followers.
Scenes from Plaka, Sarakiniko and Mandrakia figure prominently in photos shot on Milos for the Dior 2022 Cruise Collection (above), while a 3-minute video (below) offers a behind-the-scenes look at the Dior Magazine photo project. It includes commentary by some of the photographers along with views of magnificent Milos landscapes and the Temple of Poseidon at Sounion.
Another legendary fashion house, Dior, chose Milos as one of the principal shooting locales for its 2022 cruisewear collection and Dior Magazine Issue 36 (some filming also took place in Athens and at the historic Temple of Poseidon at Cape Sounion).
The cruise fashions were designed by Maria Grazia Chiuri, who found inspiration in “classical Greece and mythical female goddesses and divinities.” It was only fitting, then, that Dior photographed its models at ancient Greek ruins and mesmerizing island landscapes.
For this campaign, Dior invited ten Greek photographers — Mara Desipris, Christina Dimitriadis, Marilia Fotopoulou, Efi Gousi, Maria Koutroumpi, Dimitra Lazaridou, Ria Mort, Lia Nalbantidou, Ioanna Sakellaraki, and Olga Stefatou– to capture their personal visions of the cruise collection’s apparel and accessories. You can read a description of the project and see some of the photos shot by all 10 women on the Captivating Visions page of the Dior website.
Campaign photos and videos also were posted in late November to the official Dior Instagram page, which has more than 38.3 million followers, and to the Dior page on Facebook, which reaches more than 18 million followers.
Milos also was the shooting location for HANRO’s spring/summer clothing campaign
Constant change and tumultuous current events have had a huge impact on society and individuals, leading many people to reassess their personal priorities and redefine what they consider quality of life. HANRO, a 130-year-old firm known for its fine men’s and women’s daywear, loungewear and nightwear, seized upon the global trend to “recharge” and “reset” when it chose Milos as the shooting location for its spring/summer 2021 fashion campaign.
“One place that is the perfect setting for ultimate relaxation and revitalizing the soul is in the Greek island of Milos,” says a description of the HANRO marketing program.
“Unassuming and sublime, [Milos] defies the forces of nature and shows us just how much beauty can emanate from constant change. Every gust of wind dances differently on the sea; every wave traces new patterns as it laps on the sand. Each ray of sunlight changes the kaleidoscope of colours and the spirit of nature. The soft sandstone and volcanic rock is constantly sculpted by the wind. Nothing is ever the same as the day before, and yet this transience harbors a great sense of calmness and strength. It teaches us to appreciate the here and now, to live in the moment, and to simply exhale and let go.”
In contrast to its dominant role in the Louis Vuitton images, the Milos scenery provides a much more subtle backdrop for photos of the HANRO models, but looks inviting nonetheless. Photos and a promotional video can be viewed on the Spring Summer 2021 campaign page of the HANRO website.
— Nescafe television ad —
Greek actor Giorgos Lianos appears in a television ad for Nescafe coffee
Milos was the sun-soaked filming location for the light-hearted Nescafe Greece television campaign “Make your summer count,” featuring actor Giorgos Lianos.
The ad was filmed at various locations across Milos, with Sarakiniko beach making the most appearances in the minute-long clip. And, yes, the commercial includes scenes of people jumping into the sea from the Sarakiniko cliffs while Lianos stands on the edge and watches, with a Nescafe frappe in hand.
