This is the lead video in a Central Macedonia tourism campaign that invites visitors to come “do something great.” The promotion includes four additional short films (see below) that will tempt travellers with fabulous photography of great things they can see and do in the region.
Greatness abounds: It’s widely known as the historic home of its king, Alexander the Great, in ancient times, but the mainland Greece region of Central Macedonia wants more people to discover that it’s also an incredible place for tourists to visit 365 days a year.
The region already attracts more than 7 million visitors annually, drawn to such internationally-known destinations as the city of Thessaloniki, the holy monasteries at Mount Athos, the beach-blessed Halkidiki peninsulas, and the tallest peak in Greece, Mount Olympus.
But Central Macedonia isn’t even on the radar for countless other people who have been to Greece, or who might be planning to visit, and aren’t aware there’s so much more to the country than Athens and the islands of Mykonos, Santorini, Rhodes. Crete and Corfu. To show those potential visitors why they should give Central Macedonia a closer look, the region has produced five promotional videos that highlight the vast array of vacation experiences available for all types of travellers and their holiday activity preferences.
With spectacular cinematography, the 2-minute videos showcase some of the region’s magnificent landscapes and natural scenery, exciting outdoor sports and adventure activities, arts and cultural attractions, beautiful beaches, and its traditional and contemporary cuisine. The sheer breadth of the region’s natural and human-created wonders may be an eye-opening surprise to people who aren’t familiar with this part of Greece.
The “Do Something Great” video, posted above, is the primary film for the tourism campaign. Published on YouTube and shared on social media platforms, it provides a general cinematic overview of Central Macedonia’s appealing travel attractions, while four other videos, posted below, shine a spotlight on destination features that appeal to specific visitor pastimes:
♦ Taste the Great! whets viewers’ appetites with images of mouth-watering traditional and contemporary cuisine;
♦ Sun the Great! displays brilliant scenes of gorgeous coastal landscapes to show that “nothing beats a sunny day on the beach”;
♦ Experience the Great! profiles some of the thrilling outdoor activities that sports enthusiasts can pursue, such as: mountain biking; skateboarding; surfing; rock climbing; scuba diving; alpine skiing; boating; and river rafting; and
♦ Admire the Great! spotlights cultural attractions, including: art galleries; museums; historic sites; monuments; memorials; churches, temples and monasteries; and music entertainment.
Each of the videos is well worth watching, and the full series takes only 10 minutes to view. We don’t have a favourite to recommend; although we’ve notched half a dozen viewings for the food film, and at least two apiece for the rest, we enjoyed them all.
If you’re interested in learning more about the region after watching the clips, you’ll find the Central Macedonia travel website (pictured below) is a great place to start your research and holiday planning.
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